Privacy Policy

This Privacy Policy explains how Ellaun (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase on https://ellaun.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor or other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes or can be associated with you.

Information You Provide Directly

Information you submit directly through our Services may include:

• Contact details including your name, address, phone number and email.
• Order information including your name, billing address, shipping address, payment confirmation, email and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Customer service information including information you choose to include in your communications with us.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but this may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address and other information about your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors, which collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payment and fulfil your orders.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services to fulfil our contract with you, including to process your payments, fulfil your orders, send you notifications about your account, purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges and other features and functionality related to your account.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, SMS or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6(1)(f) GDPR.

Security and Fraud Prevention

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend you do not share your username, password or other access information. If you believe your account has been compromised, please contact us immediately. Legal basis: Art. 6(1)(f) GDPR — legitimate interest in maintaining website security.

Communicating with You and Improving the Services

We use your personal information to provide customer service and improve our Services. This is in our legitimate interest in order to be responsive to you, provide effective services and maintain our business relationship with you pursuant to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our Site. For precise information on the cookies we use in connection with operating our store on Shopify, visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to perform analytics and better understand how users interact with the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products and advertising on our Site and other websites.

These third-party cookies are used for various purposes, including:

Analytics and performance cookies

• Data collected: IP address, pages visited, time spent on site, content interactions.
• Processing: Information is aggregated and analysed to measure audience, identify trends and improve user experience. Tools such as Google Analytics often anonymise IP addresses before storage.

Advertising and targeting cookies

• Data collected: Browsing history, clicks, products viewed, approximate location.
• Processing: These cookies allow advertisers (Google Ads, Meta/Facebook, etc.) to profile users and display personalised advertisements across different sites based on their interests. This data may be shared between multiple advertising partners to optimise targeting.

Social media cookies

• Data collected: Session identifiers, interactions with content (shares, likes), sites visited.
• Processing: When you interact with a social widget (e.g. Facebook 'Like' button), the social platform may track your activity and link this information to your user account, even if you are not logged in.

Third-party service cookies

• Data collected: Login information, user preferences, interactions with services (e.g. online payment, live chat).
• Processing: These cookies ensure the proper functioning of external services, such as secure authentication or transaction management. Providers (e.g. Stripe, PayPal) may retain this information to track payments or detect fraud.

See also: Do Not Sell or Share My Data (https://ellaun.com/pages/do-not-sell) and Privacy Policy (https://ellaun.com/policies/privacy-policy).

You can manage your cookie preferences via your browser settings or via our consent banner on your first visit. Most browsers accept cookies by default, but you can configure your browser to remove or reject cookies. Please note that removing or blocking cookies may affect your user experience and cause some Services, features or functionality to be unavailable or malfunction.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, for legitimate purposes and for other reasons subject to this Privacy Policy. This may include:

• Vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, order fulfilment and shipping).
• Business and marketing partners to provide you with services and to send you advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you ask us to disclose, or otherwise consent to disclosure of, certain information to third parties — for example, to ship products to you or through your use of social media widgets or identity integrations, with your consent.
• With our affiliates or within our group of companies, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or third parties.

We have disclosed the following categories of personal information for the purposes described above:

• Identifiers such as basic contact details and certain order and account information
• Commercial information such as order information, purchase information and customer service information
• Internet or other similar network activity, such as usage data
• Geolocation data such as locations determined by an IP address or other technical measures

Recipients include: service providers and vendors, business and marketing partners, and affiliates.

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of information found on them.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Additionally, any information you send us may not be secure during transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may only apply in certain circumstances. We may in some cases decline your request as permitted by law.

• Right to access/know: You may have the right to request access to personal information we hold about you, including details of how we use and share your information.
• Right to delete: You may have the right to request that we delete personal information we maintain about you.
• Right to correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to portability: You may have the right to receive a copy of personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale, sharing or targeted advertising: You may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising" as defined under applicable privacy laws.
• Right to restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Right to withdraw consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing communication preferences: We may send you promotional emails which you can opt out of at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You can exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before responding to your request. We will respond as promptly as required by applicable law.

Complaints

If you have complaints about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Users

Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information is also processed by staff and third-party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact Us

We respond to all enquiries within 24 hours.

Contact Information

Trade name: Ellaun

Legal name: Groupe NKH

Legal representative: Hassan Nordine Kharachi

Legal form: Sole trader (Entreprise individuelle)

Phone: +33 7 49 01 43 63

Email: contact@ellaun.com

Physical address: 5 Rue des 50 Arpents, 77680 Roissy-en-Brie, France

SIREN: 934 980 814

SIRET: 934 980 814 00024

VAT number: FR50934980814

APE/NAF code: 4791B

Activity: Online retail sale via distance selling

Customer service hours: Monday to Friday, 9am – 6pm CET. Closed weekends and public holidays.

Contact us: https://ellaun.com/pages/contact

FAQ: https://ellaun.com/pages/faq

Order tracking: https://ellaun.com/pages/track-my-order